Privacy Policy
Last Updated: 2026
Welcome to notthislabel.com (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website regarding Fair Go Casino and affiliated gambling services.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, subscriptions, or account registration, we may collect your name, email address, phone number, and postal address.
- IP Address: We automatically collect your Internet Protocol (IP) address to help us diagnose problems with our servers and administer the Website.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track affiliate referrals (see Cookie Policy below).
- Usage Data: We collect information about how you interact with our Website, including pages visited, time spent on pages, links clicked, and referral sources.
- Device Information: We may collect data about your device type, browser type, operating system, and unique device identifiers.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our Website and improve user experience.
- Affiliate Tracking: To track referrals to Fair Go Casino and other affiliated gambling operators, and to process affiliate commissions accurately.
- Site Improvement: To enhance content, design, functionality, and overall performance of the Website.
- Communication: To respond to your inquiries and send you relevant updates about our services.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Marketing: To send promotional materials and newsletters (only with your consent where required).
Cookie Policy
We use cookies to enhance your experience on notthislabel.com. Cookies are small files stored on your device that help us remember your preferences and track your activity.
Types of Cookies We Use:
- Essential Cookies: Required for the Website to function properly (e.g., session cookies, security cookies).
- Analytics Cookies: Help us understand how visitors interact with our Website using tools like Google Analytics.
- Affiliate Tracking Cookies: Allow us to track referrals to Fair Go Casino and partner casinos to attribute commissions correctly.
- Preference Cookies: Remember your settings and preferences for future visits.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
Opt-Out Options: Most web browsers allow you to refuse cookies or alert you when a cookie is being set. You can also use third-party cookie management tools. Please note that disabling cookies may affect the functionality of certain Website features. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including Fair Go Casino and other affiliated gambling operators. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites before providing personal information or engaging with their services.
Important Disclaimer: Fair Go Casino and other linked casinos operate independently. We do not control their privacy policies, security measures, or compliance with Australian gambling regulations. Your use of linked websites is at your own risk and subject to their terms and conditions.
Your Rights
As a user in Australia, you have certain rights regarding your personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs):
- Right to Access: You may request access to the personal information we hold about you.
- Right to Correction: You may request that we correct or update inaccurate personal information.
- Right to Deletion: You may request deletion of your personal information, subject to legal obligations and legitimate business reasons.
- Right to Opt-Out: You may opt out of receiving marketing communications by clicking the unsubscribe link in our emails or contacting us directly.
- Right to Complain: If you believe we have violated your privacy rights, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
If you are accessing this Website from the European Union or United Kingdom, GDPR rights may apply. If you are in the United States, CCPA rights may apply. Please contact us for jurisdiction-specific information.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Generally:
- Contact Information: Retained until you request deletion or unsubscribe from communications.
- Affiliate Tracking Data: Retained for at least 7 years for accounting and compliance purposes.
- Analytics Data: Typically retained for 26 months, after which it is automatically deleted.
- Cookies: Retained according to their type; most expire within 12 months unless refreshed.
You may request deletion of your data at any time by contacting us, subject to legal and business requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: notthislabel.com
Jurisdiction: Australia
We will respond to privacy inquiries within 30 days or as required by the Privacy Act 1988 (Cth). If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
This Privacy Policy was last updated in 2026 and may be updated periodically. We recommend reviewing this page regularly for any changes. Continued use of the Website constitutes acceptance of this Privacy Policy.